The Value of the Open Web for Advertisers
As costs on social go up and data becomes less transparent, one alternative for brands is to find customers throughout the open web.
As costs on social go up and data becomes less transparent, one alternative for brands is to find customers throughout the open web.
Tom Rathbone explains the Bing affiliate anomaly discovered by PartnerCentric and theorises why we're seeing so much drama from big search engines right now.
We hear from leading coupon providers and industry commentators on the subject of ‘vouchergeddon’, how they intend to react, and what the future holds.
Catch up on all you missed in affiliate and performance marketing this week.
From combating health misinformation through influencers to significant developments in social media platforms like TikTok, Meta's Threads, and Instagram, this week has been a busy one for the Creator Economy.
We caught up with AdXact's Robert O'Rourke at PI LIVE USA to learn more about the possibilities of CTV.