CJ
LG and CJ Make lg.com a Must-Shop Electronics Destination and Drive $50M in Sales
In a fiercely competitive industry dominated by big-box merchants, this achievement required exceptional teamwork, continuous collaboration, and innovative technology. Together, LG and CJ exemplified an impeccable approach to tackling a difficult conundrum.
With LG's brand site sales gaining momentum since its inception, the partnership aimed to establish LG.com as a must-shop destination for a broader audience. Leveraging influential publishers and category benchmark data from CJ's extensive electronics industry footprint, they devised a comprehensive content marketing strategy tailored to individual publisher preferences.
This meticulous approach, coupled with close collaboration with high-potential partners, yielded exceptional results: 3.7M site visits and $50M in sales, including a remarkable $23M in incremental growth. LG and CJ's ability to overcome industry challenges through strategic collaboration and innovative marketing techniques rightfully earned them recognition in this category.
Judges Comments
“Amazing teamwork and collaboration on this campaign. The teams did a wonderful job of crafting strategies and partnerships to grow LG directly.”
Deep Dive Q&A
The 2024 US Partnership Awards is held in association with Rakuten Advertising
