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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
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Demand Gen Revenue: The North Star Your Program Needs
Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks
By
Newsdesk
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Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics
By
Sofia Aira
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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
/
Demand Gen Revenue: The North Star Your Program Needs
Too often, demand generation programs chase leads without proving impact. Revenue is the true north star that aligns marketing and sales, ensuring every campaign contributes to growth. This session unpacks
By
Newsdesk
/
Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok
Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.
By
Sofia Aira
/
Cannes Lions 2026 Day Three: The Great Unlearn and Genuine Influence
Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.
By
Sofia Aira
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"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power
We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.
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Cannes Lions 2026 Day Two: Creators Run the Conversations
Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.
By
Sofia Aira
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Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators
Oprah Winfrey was presented with the 2026 Cannes LionHeart award by Lions Chair Phil Thomas.
By
Sofia Aira
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“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI
What can affiliate and retail media learn from each other? It’s all about data and incrementality.
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Cannes
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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
/
Affiliate Marketing
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"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power
We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.
/
Creator Economy
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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
/
Influencer Marketing
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Notes from Cannes Lions 2026: Creators Run the Show
This year at Cannes Lions 2026, creators ran the show.
By
Sofia Aira
/
Off The Beat
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As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
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Industry Voice
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Who Owns Compliance?
If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.
By
Rachel Said
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Performance Marketing
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Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown
This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.
By
Newsdesk
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From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
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