"AI's Real Role is Recommendation" Industry Reacts to ChatGPT Checkout U-Turn
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
The collaboration aims to measure, verify and compensate brand influence in the AI era.
Ready to elevate your growth game? Watch this engaging session for those seeking scalable success through influencer, affiliate, and partner channels, as tried and tested frameworks are shared, helping you efficiently grow your user base without burnout. Dive into the gritty details of fraud detection and prevention with actionable tactics...
With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must.
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
To unlock revenue gains, you need to master storytelling, says Rachel Said.
Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.
I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.
The AI giant will instead funnel purchases through to connected third-party apps.
Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.
OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.
We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
The collaboration aims to measure, verify and compensate brand influence in the AI era.
Ready to elevate your growth game? Watch this engaging session for those seeking scalable success through influencer, affiliate, and partner channels, as tried and tested frameworks are shared, helping you efficiently grow your user base without burnout. Dive into the gritty details of fraud detection and prevention with actionable tactics...
With big names, deep insights, and huge wins, this year’s Rakuten Advertising DealMaker Europe is a must.