As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.
In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.
At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.
Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.
The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
