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Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn
Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.
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Sofia Aira
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Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices
Teads is just the latest SSP to file against the tech titan in the last year.
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Newsdesk
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Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools
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Newsdesk
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GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn
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Sofia Aira
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Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn
Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.
By
Sofia Aira
/
Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands
Snapchat has officially joined the growing coalition of social platforms taking aim at AI content.
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Sofia Aira
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AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect
With AI-generated content on the rise, the new rules aim to enhance transparency for users.
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B2B Creators are Sleeping on LinkedIn, Says LinkedIn Tea’s Fatima Khan
Only 1 to 3% of LinkedIn users actively post content on the platform, says Khan.
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IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews
According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.
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CreatorFest Europe
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
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Newsdesk
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Affiliate Marketing
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Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools
We’re bringing together the brightest minds in the industry for one day, one challenge, and one solution.
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Newsdesk
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Crafties
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Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
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Newsdesk
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Creator Economy
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
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Newsdesk
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Influencer Marketing
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Industry Voice
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The Power of Showing Publishers Are Brands Too
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
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Rachel Said
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Performance Marketing
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Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices
Teads is just the latest SSP to file against the tech titan in the last year.
By
Newsdesk
/
Our writers
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Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol Wilkinson
Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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From our partners
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
/
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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