Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
Three brands, three inflection points: a B2B brand, a B2C brand, and a program hitting the big red relaunch button. In this session, they talk through how they sold affiliate in-house and the challenges attached, not to mention how they have worked to build relationships across the ecosystem, one partner...
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
With the influencer channel exploding, PI LIVE Europe’s Influencer & Commerce Summit will equip professionals with the strategies they need to activate performance-led influencing.
We’ve got what you’ve been waiting for — the USPA shortlist is out now.
Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...
We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.
EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.
Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Conscious consumerism is reshaping performance marketing. Profitability alone is no longer enough; brands, agencies, and publishers must demonstrate genuine social and environmental impact. This panel explores how performance marketing can authentically drive meaningful change while delivering competitive ROI....
New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.
The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.
In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
Three brands, three inflection points: a B2B brand, a B2C brand, and a program hitting the big red relaunch button. In this session, they talk through how they sold affiliate in-house and the challenges attached, not to mention how they have worked to build relationships across the ecosystem, one partner...
Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this.
