Who Owns Compliance?
If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.
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Rachel Said
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Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics
By
Sofia Aira
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Day Three at Cannes Lions: The Great Unlearn and Genuine Influence
Day three at Cannes Lions 2026 was about questioning the rules that built the industry in the first place.
By
Sofia Aira
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"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power
We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.
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Cannes Lions 2026 Day Two: Creators Run the Conversations
Day Two at Cannes Lions 2026 firmed one key thing: creators are the centre of every conversation.
By
Sofia Aira
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Cannes Lions 2026: Oprah Winfrey’s Inspiring Message to Creators
Oprah Winfrey was presented with the 2026 Cannes LionHeart award by Lions Chair Phil Thomas.
By
Sofia Aira
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“We're Recommending Brands Structure Dollars Across the Entire Funnel”: Kristina Nolan on Retail Media, Affiliate Convergence and AI
What can affiliate and retail media learn from each other? It’s all about data and incrementality.
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Cannes Lions 2026: Snap Inc Global Director of Creative Strategy on What Most Brands Get Wrong with AI
It’s a bright morning in Cannes, where Valentina Culatti, Director of Creative Strategy at Snap, explained what most brands are getting wrong using AI.
By
Sofia Aira
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Is the AI Era a Chance for Affiliate to Reframe its Selling Point?
Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.
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Affiliate Marketing
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"Media Owners Have Lost Control of Their Value Chain": David Buttle Talks Telemetry Standards, Big Tech and Bargaining Power
We spoke to David Buttle to hear about publishing’s inflexion point and the collaborative work of the SPUR Coalition.
/
Creator Economy
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Off The Beat
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As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
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Industry Voice
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Who Owns Compliance?
If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.
By
Rachel Said
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Performance Marketing
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Bold, Innovative and Disruptive: The 2026 USPA Winners Who Took the Crown
This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.
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Newsdesk
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From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
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