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Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick
If optimised effectively, creators can extend the shelf life of their content.
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Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick
If optimised effectively, creators can extend the shelf life of their content.
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3 Lessons from George Sullivan on the AI Paradox and Why Passion Outperforms Data
Speaking live at CreatorFest 2026, George Sullivan, Founder of The Sole Supplier, breaks down senior marketing blunders.
By
Sofia Aira
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From Rented Audiences to Owned Communities: Disrupt on the Evolving Creator Economy at Cannes
We caught up with Jake Crabb and Jamie Hambleton from Disrupt Marketing at Cannes Lions 2026.
By
Sofia Aira
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83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery
According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.
By
Sofia Aira
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Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy
Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.
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Newsdesk
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“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence
Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.
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Newsdesk
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Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'
We caught up with Dom Smales at CreatorFest 2026 to discuss how things have changed since his creator beginnings in 2010.
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Sofia Aira
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Crafties
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Emerging Creator of the Year
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
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Newsdesk
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Affiliate Marketing
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Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy
Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.
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Newsdesk
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CreatorFest Europe
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3 Lessons from George Sullivan on the AI Paradox and Why Passion Outperforms Data
Speaking live at CreatorFest 2026, George Sullivan, Founder of The Sole Supplier, breaks down senior marketing blunders.
By
Sofia Aira
/
Creator Economy
See allInfluencer Marketing
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83% of People Forget Ads in 24 Hours: Here’s How Creators Are Saving Brand Discovery
According to Adobe’s latest research, a staggering 83% of consumers cannot name a single brand from an ad they saw in the last 24 hours.
By
Sofia Aira
/
Industry Voice
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Affiliate Marketing Needs to Get Ratio’d
My first job title, Marketing Coordinator at a young Zappos.com, oversaw a ridiculous number of proposals and initiatives, from affiliate marketing to early pay-per-click to sky typing
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Brook Schaaf
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Performance Marketing
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Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy
Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.
By
Newsdesk
/
Our writers
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Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline Dunn
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Hello Partner
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From our partners
Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
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Newsdesk
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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