Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
This new Instagram update could fundamentally change how branded content is
Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.
Could Australia's proposed law bring back the importance of the follower count?
You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand
Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
This new Instagram update could fundamentally change how branded content is
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
For the first time, Awin, CJ, Partnerize, and impact.com are coming together to map out the next chapter.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
