Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.
At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.
Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.
Here’s our run-through of all the exclusive Hello Partner content you got your hands on in September — plus insights from the Hello Partner team.
YouTube has launched some new game-changing features for creators, all focused around building up live streaming.
We give you the rundown of the latest job switch-ups, M&As, and promotions.
Snapchat has launched its first-ever B2B creator campaign, and to many, it's an unexpected move.
In this practical session, LADbible shares a publisher’s perspective on how creators, brands and agencies can unlock more value from platforms like Facebook, Snapchat and YouTube. Through case studies
We give you the rundown of the latest job switch-ups, M&As, and promotions.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
Live Nation is backing a new creator economy-focused venture, Creator Nation.
Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.
Rachel Said breaks down how to get the most out of Q4.
Dubbed Realize ID, the solution enables performance marketers to capture and act on open web intent.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
All articles
Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
