Do Creators Want the Best of Both Worlds? Data Reveals Preferences For Gifting vs Paid
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
One offering, Visual Search Ads, aims to help brands tap into key decision moments.
One offering, Visual Search Ads, aims to help brands tap into key decision moments.
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
Platforms such as Roblox have quickly become a dominant social space for Gen Z and Gen Alpha, with users spending more time here daily than on any other social platform
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
This new Instagram update could fundamentally change how branded content is shown on the platform.
However, there’s still confidence in AI for order tracking and shipping updates, according to new research.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
A whopping 73% of creators favour getting brand deals with both paid and gifted content - which doesn't come as a surprise.
Companion by Billion Dollar Boy has launched two new tools to help brands safely scale creator campaigns.
Rachel Said breaks down how to get the most out of Q4.
One offering, Visual Search Ads, aims to help brands tap into key decision moments.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.