For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from
Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.
For years, YouTube has effectively served as the creator economy’s talent pipeline. Creators build audiences there, prove they can generate massive viewership, and eventually attract increasingly lucrative opportunities from
Reddit’s citation share has dropped to under 1%, according to Promptwatch.
The fast food chain has recently unveiled the Salish Matter Order with creator Salish Matter.
From 1st September, PMA members will be invited to vote on the standard. If approved, the standard will take effect from January 1, 2027.
In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging
At CreatorFest 2026, Kolsquare and Substance Global will be coming together to deliver a session on one of the biggest game launches of the year… 007 First Light. Substance Global
In an era where creator marketing is no longer a nice-to-have but a must-have for brand growth, this fireside chat explores how forward-thinking brands are leveraging
The IAB has released its updated AI Transparency & Disclosure Framework to achieve greater synchronicity across regional and regulatory variations.
Mia McGrath - @miarose_mcgrath Instagram | TikTok The Award The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time.
Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.
Rachel Said delves into MMM, incrementality, and preparing for the path ahead.
AI capability does not equate to operational readiness, and autonomous decision-making lacks consensus across job roles, according to new research.
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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Madaline is Hello Partner's Community & Content Editor for Affiliate & Partnerships, covering news, trends and analysis while building and engaging the community at the heart of the industry.
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Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
