According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
And in this new era, brands need to own first-party relationships with partner types across diverse audience demographics, says San Sareen.
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.
At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.
I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
If you want a clean affiliate programme, you need to be curious and ask the right questions, says Rachel Said.
The industry is at an inflexion point, and the path ahead won’t be straightforward.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
