We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.
Plus, Influencer Strategists has launched the Influence Power Index.
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
According to Jason Bevan, Former Head of Creative Development and VP Marketing EMEA at Warner Bros Studios, storytelling can add colour and life to partnership building.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.
At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.
I sat down with Viral Nation's Chief Creative Officer, Brandon Lentino, at Cannes Lions 2026.
Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
The APMC's Annalena Bauer breaks down the data behind the German market.
The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
